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10 July 2019

It turns out that scientists have discovered a mathematical order to the crumpling of paper, which is predictable and relatively simple. This past November, in his research paper... Read More

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In the U.S., live event attendance is on the rise. From the first half of 2012 to the first half of 2014, concert revenue was up 29%(1); queries on Google for sports tickets increased 32%(2), and Broadway attendance was up 5.5% year over year(3). For...

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Wine began selling rare books more than a decade ago. Several years later, he was asked to put together a custom collection for a friend’s beach house in South Carolina. But, more than just building a collection based on interests, themes and topics, he...

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The Pantone Hotel™, located in Brussels, Belgium, was designed by Michel Penneman and Olivier Hannaert. Using an all-white backdrop, the hotel has strategically placed saturated color palettes in each room, and on each floor, to put color at center...

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Over this past year, as I’ve incorporated information from different neuroscientific research into my presentations and this blog, I’ve begun to realize that I’m not only a ‘print evangelist’ but a champion of reading. You can learn more about...

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As a public speaker I've always had the platform I need to educate, train and consult with—and for—clients. And yet, over the past years, I've found that it’s equally important to communicate through all of the channels that are available to me and...

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At year’s end I like to think about the future and typically review JWT: The Future 100. JWTIntelligence, the group that puts out the report annually, is a center for thinking that focuses on identifying shifts in the global zeitgeist. This year’s...

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I’ve spent a great deal of time this year focusing on direct mail. Direct mail campaigns can display some of the most creative and successful uses of paper and print. And, even more importantly, they are proven to perform better than online activities!...

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Print has tangible properties that make it part of the culture and the times. Print has shape, weight and texture. A magazine can rest on a coffee table, a book can fit on a shelf and a brochure can be held in your hands. For marketers, paper and printing...

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Millward Brown used fMRI brain scans to “see” the different effects of two types of marketing approaches on the recipient’s brain. They researched the impact of physical marketing materials compared to that of online digital assets. The physical...

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