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10 July 2019

It turns out that scientists have discovered a mathematical order to the crumpling of paper, which is predictable and relatively simple. This past November, in his research paper... Read More

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Evolution “Evolution” is the term that accurately describes both the show and the industry. While many printers report that they are doing well and are busy, it’s definitely a smaller industry. Insiders and outsiders agree that those printers that...

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Let me remind you of some successful marriages as the debate over print versus digital works its way to becoming moot. Many of you may know that I often talk about how print and digital can deliver amazing results when they join forces with Augmented...

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A dangling modifier here, a typo there, a misspelled word every now and then can mean the difference between work that resonates with clients and work that seems unprofessionally produced. Bad grammar can also get in the way of how well you communicate in...

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I have been obsessed with paper--and books--since childhood. My obsession began in grade school where I worked on paper-craft projects. It was fueled at my father’s ad agency where I fooled around with paper swatch books. And, it peaked even further...

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- Isaac Newton originally and popularized by Albert Einstein When I began my career—you know, back in the dark ages—people often started their careers in supporting roles. Sometimes that meant getting coffee, arranging schedules and running errands....

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In today’s marketing model the two most important components are relevancy and timing. How does one best determine what is relevant to their clients, and, how often should contact be made to keep your brand top of mind without being a pest? The easiest...

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Recently a colleague asked me about my favorite marketing promotion—which one do I go back to and think about over, and over, again. It’s a really hard call for me. I like aspects of many of our promotions, particularly The Standard series which many...

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What if you could find a way to communicate effectively with content contained in a short, concise, well produced format that your clients could consume at their convenience? What if they could get more information should they choose, or send valuable...

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Apart from making connections, I also find that social media allows me to “connect back” with colleagues, friends and acquaintances. How? By personally endorsing their skills on LinkedIn. This raises the question--who's really looking at these...

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