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10 July 2019

It turns out that scientists have discovered a mathematical order to the crumpling of paper, which is predictable and relatively simple. This past November, in his research paper... Read More

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As you most likely know, many of the fonts Zapf drew are considered classics today—Palatino, Optima and, of course, the Zapf dingbats which formed the basis for Unicode’s symbols. He started designing type in a completely different era when he...

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Recently, I wrapped up a speaking tour with Canada Post. We hit four big cities—Vancouver, Calgary, Montreal and Toronto. All in, my colleague and frequent speaking partner, Trish Witkowski of FoldFactory.com, and I spoke to well over 800 creative...

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I started to think about the value of paper and the documents printed on it. In the United States, one of our most valued pieces of paper is the Declaration of Independence. And, just for fun, I thought I’d share a couple of facts about the document...

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Sappi’s connection to Robert was that he was a recipient of two Ideas that Matter grants—one in 2012 and the other in 2014. Working with teams that include Pellegrino Collaborative, students at the University of Notre Dame and the Kgosi Neighborhood...

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Two companies that have launched publications as an extension of their brand are the online fashion site Net-a-Porter and the travel site Airbnb. Communicating to their audience and building a community of like-minded followers appears to be the goal of...

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One format that is resurfacing in the fragmented music industry that I find particularly interesting is the FLEXI RECORD. Pressed on thin plastic or coated paper (which is, of course, my preference) FLEXI RECORDS started appearing commercially in the...

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While some say a picture is worth a thousand words, sometimes a video may be the shortest story-telling route for your marketing message. A benefit of this new technology is that everyone gets mail while all other communication channels require the...

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As I’m sure you've all heard, the call for entries for the 2015 Ideas that Matter grant program is now open! This is our 15 year anniversary and, over the course of that time, Sappi’s Ideas that Matter program has supported over 500 charitable...

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The New York Times recently reported that 2013 experienced a 1% increase in mailed catalogs—bringing the total number of catalogs for the year to 11.9 billion. This is still down 60% from the peak in 2007. But, economists and experts are paying close...

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