Global business strategy

This is a time of truly exciting evolution for Sappi. Our aspirational 2020Vision sets out a range of medium-term targets with the end goal of substantially increasing EBITDA (earnings before interest, taxes, depreciation and amortisation) by the conclusion of the decade.

Through intentional evolution we will continue to grow Sappi into a profitable and cash-generative, diversified woodfibre group—focused on dissolving pulp, paper and products in adjacent fields.

At Sappi we do business with integrity and courage; making smart decisions which we execute with speed. Our values are underpinned by an unrelenting focus and commitment to safety.

The company continued the strategy of recent years to diversify its product portfolio into higher margin segments and position it for future growth.
Sir Nigel Rudd, Chairman and Steve Binnie, Chief Executive Officer, Sappi Limited

Our strategy and performance



Measuring our progress

Guided by our strategy, we measure our progress holistically against our mission, collaborating and partnering with stakeholders as we strive to be a trusted and sustainable organisation with an exciting future in woodfibre.

Calendar 2019 was the fourth year of our strategic 2020Vision and was one in which we expected to make further progress in improving profitability and cash generation via the shift into faster growing and more profitable segments. This was supported by our investments to convert Somerset PM1 and the Maastricht Mill to paperboard, and the DP debottlenecking projects at Cloquet, Saiccor and Ngodwana Mills. Market conditions, however, for each of our major segments deteriorated in 2019 and attaining our 2020 financial goals became more challenging.

For a detailed analysis of our progress on the key strategic objectives, please click here.

Take a look through Sappi’s Q4 and full FY20 financial results for the period ended September 2020.

See the latest share price and other share information.

Our global activity extends to three continents, selling millions of tons of high quality products to customers all over the world.