We fully embrace a waste management hierarchy that focuses on source reduction first, followed by re-use and then recycling, all actions that prevent waste. In some cases for products that are difficult to recycle, incineration with energy recovery is the next best option. Ultimately, the primary goal is to keep paper products and by-products out of landfills where they can decompose and form methane, a greenhouse gas with a global warming potential 25 times higher than carbon dioxide (CO2). Watch this short video to learn how a by-product of our papermaking process keeps cows and local farmers happy.
Efficient use can be a focus up and down the supply chain. Designers have significant influence on the overall environmental impact across a product’s life cycle by considering efficiency in use and ultimately how easily a product can be re-used, recycled or disposed. Direct marketers and catalogers have adopted practices such as maintaining good mailing list hygiene and using more targeted versions of catalogs with fewer pages rather than mass-mailing a single, larger version.