Through this collaborative partnership, Sappi Verve - the world market leader in dissolving pulp - continues to strengthen its sustainability credentials within the textile industry. Providing a brand-owner traceability solution has been made possible with the use of Birla’s pioneering ‘Green Track’ blockchain technology, coupled with Sappi’s comprehensive database on wood origin for its dissolving pulp operations in South Africa and the USA.
Traceable and transparent supply chains are key to providing brand owners and consumers with the assurance and confidence that their products originate from sustainable and renewable sources of wood, free from deforestation, where biodiversity is promoted and where customary, traditional and civil rights of people are upheld. This collaboration allows for sustainability focused consumers, brand owners and retailers to make more informed buying decisions.
The efforts have been recognised by Forbes Magazine in their “Blockchain 50 List of 2021” which features companies that lead in employing distributed ledger technology and have revenue or a valuation of at least $1 billion. Twenty-one newcomers, including Sappi, are recognised for 2021.
More than 250 supply chain partners, including Walmart and Marks & Spencer, now use GreenTrack to verify the sustainability of the apparel they sell. To see Forbes’ complete ranking list, please click here.