BOSTON – Sappi Fine Paper North America announced today the launch of a Somerset brand solution to meet the demanding needs of a growing direct mail market. The new lineup consists of three complete offerings: Somerset Web Gloss, Somerset Web Satin, and Somerset Web Matte—all made to 7pt caliper and guaranteed to meet U.S. postal requirements.
"The direct mail segment is growing and we are committed to offer a wider variety of solutions to support market demand," said Heather Pelletier, Marketing Director, Publishing and Commercial Web, SFPNA. "Sappi stands apart in our ability to leverage capital investments in our world-class machines, all to provide valued customers with high-quality solutions that deliver."
"For over 30 years, Somerset Mill has produced products with superior stiffness, press runnability, and consistency," said Pelletier. "Another high-performance attribute is the minimum basis weight variability due to Somerset's superior on-line process. With these factors combined, Somerset is engineered for the long run."
Somerset Web 7pt is just the latest example of Sappi's technical expertise in expanding paper machine operating capability to meet evolving market needs – as celebrated in our recent publication, Act Now: A Better Response to Direct Mail. The products are also produced with 80% renewable energy, and feature SFI® Chain of Custody certification, as is standard on all Somerset brands.
PEFC and FSC® certification and 10% Post Consumer Recycled Fiber (PCRF) are available upon request. For additional information on the product launch, follow Sappi on Twitter at @SappiNA and visit the company's Facebook page. For samples, please contact your Sappi Sales Representative, or call 1.800.882.4332.
About Sappi Fine Paper North America
Sappi North America, known for innovation and quality, is a preeminent North American producer of coated fine and release papers, as well as dissolving wood pulp (DWP) and market kraft pulp headquartered in Boston, Massachusetts. Its coated fine papers, with highly recognized brand names such as McCoy, Opus, Somerset and Flo, are used in premium magazines, catalogs, books and high-end print advertising. Its food packaging brand, Lusterprint is a greaseproof product with an excellent print surface. The company is also the world's leading supplier of release papers for the automotive, fashion and engineered films industries, including the globally recognized Ultracast brand. Sappi's release papers provide the surface aesthetics for synthetic fabrics used in footwear, clothing, upholstery and accessories, as well as the textures for decorative laminates found in kitchens, baths, flooring and other decorative surfaces. Sappi globally is the world's largest manufacturer of dissolving wood pulp, a versatile raw material for a wide range of products including textile fibers and household products. Sappi North America, through the recent conversion of the Cloquet pulp mill, manufactures dissolving pulp under Sappi's Specialised Cellulose division primarily for the textile markets.
Sappi North America is a subsidiary of Sappi Limited (JSE), a global company headquartered in Johannesburg, South Africa, with over 14,000 employees and manufacturing operations on three continents in seven countries and customers in over 100 countries around the world. Learn more about Sappi at: www.sappi.com/na.
Contact a Sappi Representative
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