Sappi Europe announces the appointment of Flavio Froehli as Vice President, Marketing & Sales with immediate effect for the entire Sappi Europe portfolio reporting to Marco Eikelenboom, Chief Executive Officer, Sappi Europe. Flavio holds an MBA from University of Minnesota and Vienna University of Economics & Business. He is an experienced marketing & sales executive with an extensive background in the Paper, Packaging & Pulp industry.
Flavio joined Sappi as Sales Director, Graphics with the acquisition of M-real Graphics in 2008. Since joining Sappi, he was involved in several change initiatives. In his latest capacity as Director, Business Strategy & Development, appointed in 2018, he was also in charge of leading a cross-functional, cross-business team of collaborative experts accelerating Sappi’s transition into growth markets by identifying, evaluating, and selecting products that are today being manufactured on originally Graphics-dedicated machines.
With the aim of driving commercial excellence, this position strengthens the groups One Sappi philosophy and in parallel supports Sappi’s Thrive25 ambitions of accelerating a transition into growth markets. This will further reinforce the position of Sappi Europe as a sustainably resilient company, thriving to be a systemically relevant partner for its customers in the Graphics, Packaging and Speciality papers markets.
Next to the existing Portfolio Management and Sales & Marketing Operations structure, Flavio will be supported by a seasoned management team of Sales Directors who bring a wealth of experience in their respective market segments. John Clinton, Sales Director Commercial Print, responsible for Sales of our WFC and WFU portfolio. Antti Makkonen, Sales Director Publishing and Export, responsible for the Kirkniemi product portfolio and all product sales outside of Europe. Michael Bethge, Sales Director Speciality Papers, responsible for Sales of Flexible packaging products, Release Papers (CCK, Glassine) and Label Papers. Luis Mata, Sales Director Packaging and Digital Solutions, responsible for Sales of Paperboard and Containerboard, as well as the Dye Sublimation and Digital Imaging paper portfolio.