The Marketing of Higher Education

The competition between colleges and universities to enroll the best and the brightest to their institution is intense.

Understanding how to approach this young market involves tracking trends, behavior patterns and digital media, preferences, misconceptions, and best practices — and to speak to the audience in a “voice” that excites and motivates.

Sappi has prepared this informative guide for higher education marketing professionals. It brings life to industry statistics, demonstrates unique case studies, explains little-known myths and facts of marketing, and includes a 5-page pullout filled with “cross channel” marketing tips.

Understanding how to approach this young market involves tracking trends, behavior patterns and digital media, preferences, misconceptions, and best practices — and to speak to the audience in a “voice” that excites and motivates.

Sappi has prepared this informative guide for higher education marketing professionals. It brings life to industry statistics, demonstrates unique case studies, explains little-known myths and facts of marketing, and includes a 5-page pullout filled with “cross channel” marketing tips.

Only 34% of higher education institutions ranked their marketing efforts as "very effective."
Blackboard Survey, Strategies Report, 2013

Learn how media shapes the brain and consequently the way a brand is perceived.

Learn more about the essential principles of creating effective mailings that deliver results.

Learn more about paper basics, advanced print and design techniques, special effects and more on Sappi's educational platform, Sappi etc.