As principal/creative director of the San Francisco design office, MINE™, Simmons designs and directs brand and communication design projects for clients ranging from Facebook and Microsoft to the Edible Schoolyard Project, and Obama for America. His work has been exhibited internationally at institutions ranging from the Hiroshima Museum of Contemporary Art to the Smithsonian Institution. He has been interviewed in design issues by The New York Times, NPR, and the CBS Evening news, but happily voices his opinions in informal settings as well.
Simmons is the author of Just Design: Socially Conscious Design for Critical Causes, and writes the hamburger/design blog The Message is Medium Rare. From 2004–2006 he served as President of the San Francisco Chapter of AIGA and was the founder of San Francisco Design Week—prompting then mayor Gavin Newsom to issue an official proclamation declaring San Francisco to be a city where “Design Makes a Difference.” He currently serves on AIGA’s national board.