Brussels, 11 June 2013
A conversation about the future of print
New edition of Sappi’s What’s Next Magazine defines paper’s role in the media mix
Sappi Fine Paper Europe launches 6th edition of What’s Next, its creative customer magazine, reflecting the company’s ongoing passion for print. Available to order viawww.whatsnextmagazine.net, it is the essential, hands on guide to enhancing printed content.
So what’s so special about What’s Next? Well, apart from being a particularly beautiful and content rich customer magazine, it’s Sappi’s way of demonstrating how effective paper is as a medium. It epitomizes Sappi’s passion for print, testing and pushing the boundaries of paper’s capability. The magazine has been printed on 5 different Sappi publication papers; Sappi l Galerie fine, Sappi l Galerie fine silk, Sappi l Royal roto silk, Sappi l Royal press 400 and Sappi l GalerieArt silk. The reason the paper has been chosen for different features is carefully explained with the result that readers and future users of the paper can differentiate between characteristics, and identify the best type of paper to enhance printed content.
This 6th edition of What’s Next is about Touch. In addition to sharing insights into how the emotional and tactile experience of reading on paper can inspire action, there is an in-depth look at how print, can support a brand owner’s business objective and deliver return on investment. And if you are looking for inspiration, this new edition includes case studies from Boden, Moshi Monsters and RedBull, all of whom use catalogues and magazines as key communication channels to reach their customers.
Recognisant of paper’s role as part of the media mix, a dedicated What’s Next website containing extra content has also been launched for this edition www.whatsnextmagazine.net. Click on it to order a free copy of the award-winning Wired magazine, as well as copies of the featured Boden, Moshi Monsters and RedBull catalogues. Footage from the interviews conducted for the articles, and the research carried out on calculating the return from investment in print-based advertising is also available to download.
What’s Next is a great example of Sappi knowledge in action. We invite you to touch our paper and embark on a sensory experience with the printed word.
If you would like to view the e-zineof What’s Next, please visit:http://viewer.zmags.com/publication/3ec7d06c
Sappi Fine Paper Europe (SFPE) is the leading European producer of coated fine paper used in premium magazines, catalogues, books and high-end print advertising. Headquartered in Brussels, Belgium, Sappi Fine Paper Europe is recognised for innovation and quality. Its graphic paper brands include Magno™, Quatro™, Royal™, Galerie™, GalerieArt™ and Jaz™ ranges. Algro®, Fusion®, Leine® and Parade® are the brands for speciality labelling, topliner, packaging papers and boards. Sappi papers are produced in mills accredited with ISO 9001 and ISO 14001 certification and EMAS registration for all our mills in the EU. SFPE’s mills hold chain-of-custody certification under the Forest Stewardship Council® (FSC®) and/or the Programme for the Endorsement of Forest Certification® (PEFC®) schemes.
Sappi Fine Paper Europe is a division of Sappi Limited (NYSE, JSE), a global company headquartered in Johannesburg, South Africa, with over 14,000 employees and manufacturing operations on four continents in nine countries, sales offices in 50 countries, and customers in over 100 countries around the world. Learn more about Sappi at www.sappi.com.