The Ucal McKenzie Breakaway Foundation
Grant Awarded: $5,000
The Ucal McKenzie Breakaway Foundation provides soccer, nutrition and heart health education to Boston’s inner-city youth and the Greater Boston area. Breakaway views soccer as a means to reach at-risk youth and foster sportsmanship skills that can be used on and off the field.
Buoy, Inc. has teamed with Breakaway to develop a broad awareness campaign. The initiative includes soccer and health clinic informational packets to introduce the Breakaway Foundation to parents/guardians, city youth and school program leaders; a website and brand video; a traveling poster gallery to generate funds to help run outreach programs; Master of Hearts note cards, and a promotion/fundraising T-shirt design contest.