Metallic finishes play a vital role in marketing and brand communication, especially in the packaging of premium products. Meanwhile, issues of recyclability, the circular economy and climate protection are high on the agenda. Can print-based metallic decorations play a part in providing premium looks and plastic-free embellishment?
There’s a lot to cover in this new episode of the Sappi Blue Couch Series, where Christoph Sontheimer, Global Head of Business Development at Eckart - The leading international manufacturer of metallic and pearlescent pigments for the graphic arts industry, discusses the future of metallic product finishing with Lars Scheidweiler, Head of Packaging Solutions at Sappi Europe.