Let’s Talk About Print is an upcoming new guide from Sappi that gives printers the tools to turn customer conversations on their head
Coming soon: A guide for printers on how print can deliver ROI.
Did you know that by using digital printing to personalise their marketing, print customers can reduce their customer acquisition costs by 50%?
Did you know that for every pound spent on addressed DM in the UK 2024, the payback was £7.20? (And that’s a 32% increase on the previous year.)
Did you know that more than three in four consumers say catalogues gave them ideas for things to buy – and that more than half buy something after spending time with a catalogue?
Hard facts like these – together with their robust sources – are at the heart of Let’s Talk About Print. This new Sappi guide is due to launch in the coming weeks and sets out the biggest barriers to print for today’s print customers – then shows printers exactly how to overcome them using up-to-date facts, stats, case studies and easy-to-follow arguments.
One of the biggest challenges for printers is when customers start believing that print can’t perform for their bottom line – that great ROI and print simply don’t go together. Let’s Talk About Print will address this perception on its head by taking a detailed look at three print formats proven to deliver robust ROI – digital print, catalogues and direct mail.
For each format, a mixture of research, case studies and expert opinion reveal the true picture for print and ROI. For example, a recent study in the Netherlands explored how consumers responded to health-sector doordrops. The findings revealed an impressive reach, with 92% of households receiving the promotional leaflet. Of these recipients, nearly half (47%) took time to read through the material.
The upshot? The campaign sparked significant in-store activity, with 18% of those who received the leaflet visiting the online store. Most notably, 14% of recipients purchased products specifically featured in the mailing, demonstrating DM’s ability – print’s ability – to drive sales conversions.
That’s just one case study among many that will feature in the new guide. Printed on Magno Web using digital inkjet technology, Let’s Talk About Print gives print business sales team the key points they need to make, the key stats they can share – and the key next steps to take.
This new Sappi guide is intended as a handbook for getting the printer–customer conversation back on track – by giving print business sales teams the tools they need to really talk about print. Full details, including how to request a free copy, will be shared shortly.
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