OUR THINKING
Insights
Explore key insights, perspectives, and expert commentary on the topics shaping our industry and business. Our Insights bring together thought leadership, research, and featured stories that highlight how Sappi is responding to change, advancing sustainable innovation, and creating long‑term value.
SPOTLIGHT
In Focus
Our Spotlight articles bring together important insights and thought‑provoking perspectives from across our business. Here, we feature selected content that provides deeper understanding of industry trends, sustainability, and innovation..
Connect, convert and build brand loyalty
Explore Sappi’s research-based, market-proven insights to help you craft packaging and marketing materials that deliver the measurable results you need to succeed. Watch our free webinars to get highlights from all of our thought leadership resources.
The Neuroscience of Touch Video Series
This six-video series of video shorts by renowned neuroscientist Dr. David Eagleman looks at communications through the lens of neuroscience, exploring how media shapes the brain and consequently the way a brand is perceived.
The Touch Advantage
Haptics has proven to be a crucial part of our everyday experiences, but we started to wonder: “How does touch influence purchasing decisions?” It was time to take our research to the next level by partnering with Clemson University to conduct a groundbreaking study on the relationship between touch and sales.
The Standard
For more than a decade, The Standard has served as an invaluable resource for designers and printers around the world. Each edition focuses on a single aspect of the printing and design process, allowing for a closer, more detailed look at each phase.
Unboxing Sappi’s paperboard portfolio
Sappi paperboard is part of everyday life, from the toothpaste carton you open in the morning to the takeout box you grab at night. Take a closer look at the products behind the packaging.
Go inside the most advanced SBS machines in North America
What does $1 billion in next-gen papermaking investment look like? Take a virtual tour of Sappi’s PM1 and PM2 and see how innovation delivers exceptional paperboard performance, quality and consistency.
Dye sublimation in sportswear: a technology built for growth
Few printing technologies have influenced modern sportswear as much as dye sublimation. From team jerseys and running shirts to cycling apparel, the technology combines design freedom, vibrant colours and flexible production.
Here’s what to do when the price of packaging is set in the Strait of Hormuz
Events in the Gulf have sent economic shockwaves around the world – and highlighted the cost and supply security benefits of switching to paper packaging. Why choosing paper packaging offers savings and safety.
New range, new solutions – how Sappi’s new DiBase papers helps brands with ‘paperisation’
Sappi launches a bold new range of base papers
Major investment plus innovative new products – how Sappi is securing the future of digital transfer printing
In challenging conditions for the dye sublimation paper market, Sappi is taking a lead through investing in new products and a full range of solutions
The silent success of zero disruption: Why certainty is your competitive edge
In a bottling hall running at 80,000 units per hour, the most valuable sound isn’t the machinery – it’s the absence of alarms.
Making it work: Why packaging competitiveness now depends on execution
The debate about what needs to change in packaging is over. Today, it's about who can actually make it work.
Sappi at Interpack 2026: Addressing confectionery packaging recyclability under PPWR
At Interpack, Sappi showcased recyclable mono-material functional papers developed specifically for confectionery, with a particular focus on chocolate. Designed to meet the incoming regulatory requirements and rising demand for sustainable packaging, the solutions showed how Sappi’s high-barrier, barrier and heat-sealable papers can support both primary and secondary packaging formats.
Interpack 2026: Reliable label papers for changing packaging demands
At Interpack 2026, label papers entered many of the same discussions shaping the wider packaging market: recyclability, material reduction, production efficiency and supply reliability.
Forestry in the digital decade
The concept of forestry may conjure up images of coppicing and swinging axes. But it’s so much more high-tech nowadays. Here, Sappi explains two technologies that are integral to modern-day forestry.
Why a new Sappi/UPM joint venture signals a brighter future for our customers
11 December 2026 - The signing of a non-binding letter of intent to create a new 50/50 joint venture is set to start an exciting new chapter
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