Together with global data analytics consultancy Kantar, we’ve surveyed more than 1,200 marketing specialists across Europe and the US – to bring you the key trends, insights and strategies you need as businesses head into the post-pandemic era.
Find out:
- Practical ways to maximise your marketing ROI – and stand out from the competition
- How to create campaigns that are agile and responsive – as well as authentic and trusted
- Why sustainability is more than the next big thing – and how to market in ways that contribute to the circular economy
- Why 56% of brands report that using a mix of print and digital increases the trust audiences have in their brand
Our survey shows
ROI is a top-three KPI for marketers across Europe and the US
Sappi/Kantar Marketing Survey 2021
96% of marketers believe that agile and flexible marketing will be key over the next 12 months
Sappi/Kantar Marketing Survey 2021
Marketers see sustainability as the most important trend of the next 12 months
Sappi/Kantar Marketing Survey 2021