Nearly every part of Sappi’s business touches the fashion industry – from our high-quality paper for magazines, catalogues and print advertising, our packaging offerings for shopping bags and boxes, our dissolving pulp used to create sustainable fabrics, to our release textures for handbags, apparel and footwear.
Micro-influencers, sustainability, omnichannel shopping, customisation and premium brand expectations. These are just some of the many trends reshaping the fashion industry.
Verticals: Fashion Marketing shows how leading fashion brands are setting themselves apart through innovative approaches to consumer marketing. It also showcases how print remains a vital part of the marketing mix with examples of special effects that evoke the tactile side of fashion. It’s designed to create resources that designers, marketers and creatives can leverage when they are looking for inspiration and help to give them an edge in today’s competitive markets.
The guide follows on from the first in the series, The Marketing of Higher Education. The Verticals series which does a deep dive into individual markets serviced by the company while examining the unique challenges, traditions and idiosyncrasies each faces when communicating with target audiences.
Verticals: Fashion Marketing was named a finalist for the 2020 PPI Awards in the Bringing Paper to Life category, which recognises campaigns that utilise print and paper in innovative ways to inspire end users.