Filled with entertaining urban legends and popular misconceptions, Sappi’s new “True or False” booklet challenges frequently heard myths like “humans only use 10% of their brains” and “lightning never strikes the same place twice.” It also refutes the widespread belief that uncoated graphic papers cost less than coated. In addition to comparing costs, performance capabilities, and environmental benefits between coated and uncoated sheets, “True or False” presents an actual side-by-side demonstration of the same image printed with the same press settings on Sappi McCoy Matte and Silk and two comparable uncoated grades, so readers can see the tactile and visual differences for themselves.
“An important aspect of our ‘True or False’ guide is demonstrating a wide variety of special printing effects, ranging from soft touch coating, touchplates, and various gloss, textured, reticulating and sand varnishes on both coated and uncoated sheets,” says Patti Groh, director of marketing communications, Sappi North America. “When determining what paper to specify, we hope these actual side-by-side print demonstrations provide a useful and realistic guide to picking the right paper for maximum visual and tactile impact.”
