In the seventh iteration of Sappi’s “The Standard,” we explore the link between sensory packaging experiences and positive brand perceptions. One-third of purchasing decisions are based solely on packaging. Shouldn’t yours stand out?
When it comes to brand impressions, packaging is just as important as the product inside. It speaks volumes by allowing customers to see and feel exactly what brands stand for.
Each page of “The Standard 7” showcases a range of packaging techniques using our Spectro line of premium paperboard. Vibrant colors, unique textures, scented papers and glossy finishes are just some of the applications you can expect to see—and feel—in “The Standard 7.”
See and feel how we make packaging come alive through “The Standard” by ordering your own copy.
When it comes to brand impressions, packaging is just as important as the product inside. It speaks volumes by allowing customers to see and feel exactly what brands stand for.
Each page of “The Standard 7” showcases a range of packaging techniques using our Spectro line of premium paperboard. Vibrant colors, unique textures, scented papers and glossy finishes are just some of the applications you can expect to see—and feel—in “The Standard 7.”
See and feel how we make packaging come alive through “The Standard” by ordering your own copy.
The packaging is the product.
Brand reputation and trust
One, two, three, four. That’s how fast we start to shape our opinions of a brand. From product quality to brand ethos, packaging is a powerful way to convey information to customers. The images, colors, textures and shapes that companies choose reflect their reputation and can influence consumer perceptions toward their brands. The delight of opening a beautiful package makes customers feel good. Not just about their purchase decision, but also about how much the brand invested in creating a positive experience. When the customer trusts their purchasing decisions, they’ll return again and again.
E-commerce purchases with premium packaging garnered 95% more positive emotions compared with plain packaging.
Brand reputation and trust
One, two, three, four. That’s how fast we start to shape our opinions of a brand. From product quality to brand ethos, packaging is a powerful way to convey information to customers. The images, colors, textures and shapes that companies choose reflect their reputation and can influence consumer perceptions toward their brands. The delight of opening a beautiful package makes customers feel good. Not just about their purchase decision, but also about how much the brand invested in creating a positive experience. When the customer trusts their purchasing decisions, they’ll return again and again.
E-commerce purchases with premium packaging garnered 95% more positive emotions compared with plain packaging.
Sustainability
Premium packaging made from fresh and sustainable paper is a renewable resource with a much higher recycling rate than other materials. Its tactile quality gives it the unique ability to show off multisensory and special effects. When consumers hold a premium package in their hands, they’re more likely to keep it in their homes for longer, ensuring your brand is top of mind. Premium paperboard made from woodfiber can replace more single-use plastics than many consumers realize, as you’ll see in “The Standard 7.”
Sustainability
Premium packaging made from fresh and sustainable paper is a renewable resource with a much higher recycling rate than other materials. Its tactile quality gives it the unique ability to show off multisensory and special effects. When consumers hold a premium package in their hands, they’re more likely to keep it in their homes for longer, ensuring your brand is top of mind. Premium paperboard made from woodfiber can replace more single-use plastics than many consumers realize, as you’ll see in “The Standard 7.”
Memory retention
Customer purchasing decisions are heavily influenced by packaging—that’s a fact. Not only can the look and feel of a package help land a sale; it also makes brands more memorable. A recent study from Clemson University showed that when given the same bar of chocolate in plain or premium packaging, nearly 60% of participants rated the premium-packaged chocolate as tastiest. When brands invest in unique packaging and unboxing experiences, consumers are more likely to share the package through social media, home display or even word of mouth to family and friends.
Memory retention
Customer purchasing decisions are heavily influenced by packaging—that’s a fact. Not only can the look and feel of a package help land a sale; it also makes brands more memorable. A recent study from Clemson University showed that when given the same bar of chocolate in plain or premium packaging, nearly 60% of participants rated the premium-packaged chocolate as tastiest. When brands invest in unique packaging and unboxing experiences, consumers are more likely to share the package through social media, home display or even word of mouth to family and friends.
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