We are nature

The Eden Project began with an extraordinary act of imagination: looking into an exhausted clay pit and seeing the possibility that life might be encouraged to thrive there. Then came the equally extraordinary task of building the conditions to help it grow.


The Eden Project began with an extraordinary act of imagination: looking into an exhausted clay pit and seeing the possibility that life might be encouraged to thrive there. Then came the equally extraordinary task of building the conditions to help it grow.

But the giant Biomes were never the end goal. They were a way to tell a much bigger story – about plants, people and our dependence on the natural world. About the systems that sustain human life and the part each of us plays within them.

Dr Jo Elworthy has spent more than 25 years working out how best to tell that story.

Before Eden, she was a television producer and writer with a background in science. Indeed, she first met Tim Smit while interviewing him about the pineapples (for a series called ‘Fruity Stories’!) he was growing at the Lost Gardens of Heligan (a 200-acre historic garden in ruins upon which Tim and his team led restorations starting in 1990).

Jo says that, five minutes after she told Tim, “I tell stories of plants and people,” he wondered if she would “give it all up” to help him create the Eden Project, asking, “What would you rather have written on your tombstone? ‘I wish I had’ or ‘I’m glad I did?’”

How could she resist such enthusiasm? “Suddenly,” says Jo, the “pit transformed in my mind into this theatre where thousands of people would come.” And what began as a leap of faith became a career spent shaping the way millions of visitors experience the natural world.

Today, Jo describes her job in terms that still owe something to her television days. “It’s like being the producer of this living theatre,” she says. “It’s amazing. And you see the audience every day.”

Education was central to Eden’s plans from the outset. The original concept included three Biomes with an education centre at their heart, but money was tight and choices had to be made. When sufficient funding finally arrived, Tim presented Jo with an option: they could build her education centre or use the money to make the main greenhouse even bigger. “Guess what happened?” says Jo, ruefully.

The greenhouses may have won out initially but, a few years later when the time was right to raise money for the education centre, Jo was grateful for the delay. The experience of creating Eden had completely expanded Jo’s sense of what might be achievable. “I was delighted because we did this extraordinary thing beyond all imagination, it really raised my eyes to the sky,” she says. “And I was like, okay, let’s just go for gold.”

Her ambition was for a building “the size of a spaceship”, spread across three floors but designed so that each level met the ground. Its form was inspired by the structure of a sunflower, which is not, as Jo points out, a single flower but hundreds of flowers giving up their individuality to create something greater together – a fitting metaphor not only for the Eden Project itself, but for humanity’s role in caring for the planet.

Jo’s role at Eden is often described as ‘interpretation’, although not in the conventional sense. Instead, she takes scientific ideas and works out how they might be best communicated through all aspects of a place: through buildings, plants, artworks, exhibits and the stories visitors encounter as they move around the site.

Much of that process involves observing those visitors themselves. Jo spends time walking Eden, listening and watching to see what people respond to and where their attention goes. The audience is far broader than might be expected of a project with such a strong environmental purpose. Some visitors arrive deeply engaged with climate and nature issues, while others come because they are interested in horticulture, art or science, or simply because Eden is something they’ve heard about as a unique place to visit while in Cornwall.

It’s the range of different people we’ve attracted, not just those who are committed to the environment, but those who haven’t really considered it. It’s nice to see a change in those people.

Dr Jo Elworthy (Chief Science Engagement Officer), the Eden Project, UK

That breadth has always been important. Eden was not created to speak only to people already convinced of its message, but to make ideas about plants, science and the environment interesting to anyone who walks through the gates. And Jo has seen the same challenge in the way people respond to science itself. Tell someone you are a scientist, she says, and the reaction can sometimes be one of apprehension, as though science belongs to specialists and laboratories rather than ordinary life.

Her work has therefore been as much about removing that barrier as explaining the science. “Science isn’t something scary,” she says. “Science is about the whole world and the way we are and the way the world is and how to reconnect everybody.” One of Eden’s unique strengths is that it makes those connections tangible. Its Rainforest and Mediterranean Biomes, along with its outdoor landscapes, do more than recreate striking environments. They provide a way to explore what functioning natural systems actually give us: fresh air, clean water, fertile soil, biodiversity, recycling systems and a stable climate and food, fuels, medicines and materials. 

For Jo, that remains Eden’s purpose – not simply to show people the natural world and its systems, but to help them recognise that they have been part of it all along.

“Eden is about reconnecting people with nature. For people to understand that we are nature. We’re part of nature, we’re animals and we’re connected to everything else. And what we do to nature, we do to ourselves.” 

Eden is about reconnecting people with nature. For people to understand that we are nature. We’re part of nature, we’re animals and we’re connected to everything else. And what we do to nature, we do to ourselves.

Dr Jo Elworthy (Chief Science Engagement Officer), the Eden Project, UK

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