Filling can be unpredictable. Your label paper shouldn’t be.
Control the variable that matters.
Sappi’s Parade Label wet-glue label papers deliver predictable performance in demanding bottling, filling and labelling environments, helping converters run efficiently and brands maintain shelf impact.
With strength that holds, trust that lasts.
Sappi, certainly.
Platinum level in EcoVadis’ sustainability rating
in Gratkorn, Austria, is one of Europe's most advanced and largest-scale label machines
Gloss and Linen surface options, available as sheets and reels
THE CHALLENGE
Bottling lines and labelling machines are systems of variables
Modern filling, bottling and packaging lines run fast, with tightly coordinated processes. Labels must accept glue evenly, paper must manage moisture, and printing must remain precise even as labels shrink and regulatory demands grow.
All of this happens while products move through production at thousands of units per hour.
Within this system, small variations can influence outcomes across the line.
- Production efficiency can shift
- Waste levels can increase
- Label application may require adjustment
- Shelf presentation can vary
Reliable label materials help maintain stability across the process.
THE SOLUTION
One variable. Total confidence.
Label paper may be one component in the labelling process, but its performance connects multiple stages. Variations in absorption influence adhesion. Consistency affects glue application. Runnability supports smooth production flow.
When label paper performs predictably within the system, the entire process becomes easier to manage.
- Converters maintain stable production.
- Brands maintain strong shelf impact.
- Operations run with greater confidence.
This is where predictability begins: Sappi's Parade Label range.
Ready to control the variable that matters?
Predictability across the portfolio
The Parade Label portfolio includes solutions for both wet-strength and non-wet-strength wet-glue applications. Two products. One standard of performance.
The Parade Label range
Returnable bottles
Non-returnable bottles
Plastic containers
Jars
Cans
Egg cartons
Parade Label WS
Designed for wet-glue applications where moisture resistance and durability are essential. Ideal for returnable bottle systems and moist environments. High wet-strength keeps labels securely attached and visually intact.
The result: Dependable performance in demanding real-world conditions.
Grammage range
65–80 g/m²
Print process
Flexo, Gravure, Offset
Surface
Gloss, Linen
Best for
Returnable containers
Parade Label Pro
Supports high-quality label production with excellent printability and reliable press performance across bottle, can and jar applications. Converters get stable runnability and efficient production, while brands get sharp graphics and strong shelf differentiation.
The result: Reliable production performance and labels that stand out on the shelf.
Grammage range
80–100 g/m²
Print process
Flexo, Gravure, Offset
Surface
Gloss
Best for
Food & beverage
PREDICTABILITY UNDER PRESSURE
Reliable label paper brings key variables into balance
01
Consistent paper properties keep printing and finishing precise. Run after run, converters can rely on uniform performance.
02
Predictable runnability keeps presses and application lines moving.
03
High wet-strength keeps labels intact in moisture, condensation and washing environments.
04
Integrated production, technical knowledge and global logistics built for long-term partnership.
PREDICTABILITY THROUGH INSIGHT
Choosing the right label paper starts with understanding the production system
Sappi provides technical insight to help converters and brand owners make more controlled labelling decisions.
Printed whitepaper · Detailed guide to selecting label paper for demanding applications
Printed brochure · Includes unprinted and printed samples
Printed product guide · Strengths and performance benefits of the Parade Label range
Printed brochure · Includes unprinted and printed samples
Sustainability
The importance of serious sustainability
At Sappi's Gratkorn Mill in Austria, where the Parade Label range is produced, integrated pulp production and modern infrastructure support one of Europe's most advanced and largest-scale label machines. All papers are produced from wood-based raw materials sourced from sustainably managed forests.
PREDICTABILITY YOU CAN TEST
In complex production environments, confidence comes from experience
That is why Sappi offers sample kits of the Parade Label range, giving converters and brand owners a first impression of the material, its quality and its visual potential.
- Explore the material
- See the quality
- Experience the look and feel of Parade Label papers first-hand
In a tightly coordinated system, consistency makes the difference.
Control the variable that matters.
Strength that holds, trust that lasts.
Sappi, certainly.
Our technical experts are ready to help you find the right label paper for your specific application, production environment and performance requirements.