Let’s talk about print.
About how customers default to digital for speed and flexibility, but in fact, print and digital need to work together to leave a lasting impression.
This insight, part of a 5-part series, is designed to help you thrive in a digital world. Every insight connects back to our ‘Let’s Talk About Print’ Playbook. Our goal? To give you the hard facts you need to counter common objections and turn a ‘no’ into new print opportunities.
Use the evidence below to lead - and win - the conversation. Just enter your details at the bottom of the page to unlock the full article and receive the expert briefing as a PDF.
Your print in a digital world customer conversation starter...
Key points to make:
- Combining print and digital allows brands to get the best from each
- Print outperforms digital in key areas including credibility, information retention, comprehension and time spent engaging with content
Key stats to share:
ROI Boost
Combining print and digital gives a major boost to ROI
Effectiveness
Using digital ads in tandem with direct mail is more than twice as effective
Ad Avoidance
Consumers who avoid online ads altogether
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