Let’s talk about print.
About how customers think ‘recycled’ is the only sustainable choice, but in fact, the full picture of the paper loop usually surprises them.
This insight, part of a 5-part series, is designed to help you thrive in a digital world. Every insight connects back to our ‘Let’s Talk About Print’ Playbook. Our goal? To give you the hard facts you need to counter common objections and turn a ‘no’ into new print opportunities.
Use the evidence below to lead - and win - the conversation. Just enter your details at the bottom of the page to unlock the full article and receive the expert briefing as a PDF.
Your recycled papers conversation starter...
Key points to make:
- High-quality paper made from virgin fibres is essential to keep the paper recycling loop turning
- Without the addition of virgin fibres, recycling leads to paper fibres quickly degrading
Key stats to share:
Almost all the wood for paper making in Europe is sourced within Europe
Paper fibres are recycled mulitiple times on average
Share this insight
Unlock this full insight article
Enter your contact details to continue reading and recieve this full insight as a PDF