Let’s talk about print.
About how customers believe digital is the most cost-effective route, but in fact, print is where the real profit is made.
This insight, part of a 5-part series, is designed to help you thrive in a digital world. Every insight connects back to our ‘Let’s Talk About Print’ Playbook. Our goal? To give you the hard facts you need to counter common objections and turn a ‘no’ into new print opportunities.
Use the evidence below to lead - and win - the conversation. Just enter your details at the bottom of the page to unlock the full article and receive the expert briefing as a PDF.
Your print ROI customer conversation starter...
Key points to make:
- Digital printing already facilitates personalised marketing – using today’s AI tools can add sophisticated targeting to the mix
- Catalogues prompt prospective customers to buy – and existing customers to buy more
- Direct mail makes people stop what they’re doing and pay attention to your marketing message – and for longer than any other media
Key stats to share
Return on Spend
For every pound spent on addressed DM in the UK (2024), payback was £7.20 (32% increase YoY)
Conversion Rate
Consumers who buy something after looking through a catalogue
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