Insight 03: The challenge cutting down trees

Let’s talk about print.

About how customers believe print harms our forests, but data tells a story that actually supports your sustainability narrative.

This insight, part of a 5-part series, is designed to help you thrive in a digital world. Every insight connects back to our ‘Let’s Talk About Print’ Playbook. Our goal? To give you the hard facts you need to counter common objections and turn a ‘no’ into new print opportunities.

Use the evidence below to lead - and win - the conversation. Just enter your details at the bottom of the page to unlock the full article and receive the expert briefing as a PDF.

Your print sustainability conversation starter...

Key points to make:
  • Using print in Europe does not mean destroying forests – it means encouraging the expansion of sustainably managed forests
  • The sending and storing of digital comms comes with significant energy costs and data center carbon footprints
Key stats to share: 

Recycling Rate

Paper’s recycling rate in Europe outstrips plastic, glass and metal

Renewable Energy

Of primary energy used by the paper industry comes from renewable resources

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