Where material excellence meets creative mastery.
Sappi’s perfume packaging created with Algro Design Duo paperboard has won the Gold award in the ‘Art of Cartonboard’ category at the European Carton Excellence Award 2026. The substrate provides the ultimate canvas for premium brand expression as the pack translates the paperboard’s capabilities into a tangible, sensory experience and surprises with a stunning deep blue printed interior.
We are proud to announce that our perfume packaging created with Algro Design Duo paperboard has won the Gold award in the ‘Art of Cartonboard’ category at the European Carton Excellence Award 2026.
More than a pack – a proof of possibility
Designed by klartxt and produced by GRÄFE Druckveredelung, this award-winning perfume packaging is conceived as an ambitious proof of concept and demonstrates how cartonboard can seamlessly unify creativity, performance and brand storytelling.
Created to push the boundaries of luxury packaging, the design delivers standout shelf impact, flawless converting, a reminder that the inside of a packaging solution matters as well, and a compelling case for premium paperboard in luxury applications.
Matt Campbell, Head of Sales Paperboard at Sappi Europe
It is physical proof that a substrate can amplify the effectiveness of a packaging solution - from print and finishing to structural reliability and shelf visibility.
Engineering meets finishing precision
The foundation of this showpiece is Algro Design Duo 360 g/m², which provides the ultimate canvas for premium brand expression and translates the paperboard’s capabilities into a tangible, sensory experience:
- Flawless surface quality for extraordinary two-sided performance: The substrate’s exceptional whiteness, brightness and even surface on both sides enable the creation of a crisp, clean external identity with razor sharp print detail, while the application of a complete, heavy ink cover of a rich, luxurious solid blue elevates the reverse.
- Finishing of rare precision: The surface and structural stability of Algro Design Duo support demanding embellishments, from delicate embossing to luminous metallic accents.
- Converting reliability: The material’s silky-smooth surface and high structural integrity support creativity and performance, ensuring clean folding, consistent converting and a premium feel in hand.
Silver cold transfer highlights the craftsmanship achievable on this paperboard. Bold blind embossing transforms the printed perfume bottle into a striking three-dimensional feature, creating an iconic focal point that stands out – both visually and physically - inviting touch and reinforcing the pack’s sculptural presence.
Frank Denninghoff, Managing Director at GRÄFE Druckveredelung
A multisensory unboxing moment
Luxury packaging is not merely viewed - it is held, opened and experienced. Through refined exterior aesthetics and a vibrant inner print, the pack invites immediate interaction, deepens emotional connection and elevates perceived product value.
Unboxing should feel like a story unfolding. The understated elegance of the outer packaging sets the stage, while the vibrant interior creates an unexpected, delightful moment of discovery.
Claudia Poeckl, Marketing Communication Specialist at Sappi Europe
Experience the award-winning pack for yourself
Seeing and feeling is believing. We invite brand owners, packaging designers, printers and converters to discover how Algro Design Duo can drive brand differentiation, consistency and shelf impact for luxury applications.
Request your complimentary mock-up sample today to experience the surface quality, structural strength and finishing precision firsthand.
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