The Lift Off magazine will make you reconsider what you thought you knew about print and digital marketing as old and new, as opposites or alternatives.
This issue features:
- A fascinating view on why print gets real results in a digital world
- 12 hard facts and stats from the modern marketing mix
- What brands can learn from Gen Z
- How customer magazines make a multichannel difference
- Why offline marketing steps up to the mark
Physical marketing can amplify your digital campaign
9 out of 10 people remember a brand after getting direct mail
Kantar’s 2019 IOPE tracking
Drive online traffic with printed mailings
60% of people check out a brand online after receiving a printed mailing
Kantar’s 2019 IOPE tracking
Increase online revenue with print
Print mailings increase average online order value by more than 12%
2019 study by Deutsche Post
Magazine ads can be highly effective
Investing just 5% of advertising budget in printed magazines can unlock ROI improvements of 90%
Magnetics Attention Pays: Optimizing for Profit Report