De Nichols


Grant Awarded: $5,077

COMMON Hoops, founded by six designers, is dedicated to creating jobs, teaching new and transferable skills, and providing positive recreational activities to minority youth, ages 12 to 17, living in rural Hale County, Alabama, one of America’s poorest counties.

By joining forces with HERO (Hale Empowerment and Revitalization Organization, Inc.), COMMON Hoops developed a work-build program that empowered youth to design and build basketball backboards, mostly from found materials. To increase youth participation, garner community support, and raise funds to expand the program, COMMON Hoops received a grant to design collateral and print materials.