The Printed World

Despite all predictions that the 21st century would see print eclipsed by electronic media, print continues to play an essential role in our everyday lives and is more powerful than ever.

At Sappi, we believe that text on screen will never capture the feeling of thumbing through the pages of a favorite book or picking up your favorite magazine at the newsstand. People have been using paper to communicate, educate and entertain for 2,000 years now. It’s part of the human experience and always will be.

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See all of the documents and videos in The Printed World.

Learn how Sappi web covers help deliver a flawless first impression to your direct mail customers in seconds.

Learn more about higher education marketing in our new Verticals publication.

Learn how media shapes the brain and consequently the way a brand is perceived.

Learn how print can be tactile, emotional, interactive, dimensional, and even auditory.

Learn more about the essential principles of creating effective mailings that deliver results.

Learn more about best practices for topics such as color management, project planning and printing techniques.