Tim Bruce and Kris Mcknight

Make-A-Wish Foundation, IL

Grant Awarded: $32,000

Make-A-Wish of Northern Illinois strives to give a child the chance to be a child again, to provide them with hope and anticipation of a dream come true and the strength that comes with experiencing life without anxiety, if only for a short while.

What most people don’t know is that it is community based, grass roots organization consisting of independent local chapters that do not benefit from the significant national resources that some believe it has at its disposal. In addition, common misconceptions abound — from the families eligible, to the medical community and even the Make-A-Wish Foundations’ potential donors and volunteer base — that directly impact the ability of the foundation to meet its objective.

The team at LOWERCASE Inc. created a printed book to be their foundation; a powerful tool that aimed to dispel all the myths and misconceptions that hamper their mission.