Sappi Shows Industry What’s Next in Paper and Print

Sappi Shows Industry What’s Next in Paper and Print What’s Next, Sappi Fine Paper Europe’s high-quality paper showcase magazine, unleashes the power of print in its latest autumn edition, available now for order through Sappi sales office or online

The latest edition of What’s Next, Sappi’s high-quality magazine that aims to showcase the power of paper, might surprise you. But that’s to be expected, because it’s the unexpected that’s the theme of this magazine. With new content, new design and a new website providing additional content, What’s Next is all about showing your customers new ways to attract new readers, through attractive visuals and inspiring articles. It’s also about setting out new concepts that will inspire and captivate current and potential customers.


As Eric Van den Bruel, Marketing & Product Development Director at Sappi Fine Paper Europe, explained, What’s Next is all about adding value for companies and their customers: “Our mission is to explore the sustainable power and scope of print today and in the future, and share our insights with our industry partners on how to make the most of it. We’re passionate about print, and in sharing our expertise, experience and enthusiasm, we want to show customers how integral paper is to the quality of the magazine experience.”


What’s Next is first and foremost a tool for Sappi and its customers. With several grades and types of paper used in every issue, Sappi combines sight and touch to bring the articles alive and provide new ideas and tips for printers. Autumn’s issue features products including SappiMagno™, SappiQuatro™, SappiGalerie Art™ and SappiTempo™ in grades from 100 to 300g/m2.


The diverse content featured in What’s Next reflects Sappi’s passion for print. By focusing on how innovation in paper and publishing can help push the boundaries of creativity, Sappi aims to show that paper is more relevant than ever, providing engaging and sensory functionalities that set it apart from the online world. New to this and future editions will be the inclusion of articles in languages other than English, reaching multiple audiences via a single publication.


Finally, Sappi knows that even the most passionate advocates of print also consume online content. This is why we have launched a new website for What’s Next that will provide constantly evolving content including interviews with personalities from Sappi and beyond, and regular blog posts by industry professionals, as well as information on the papers used in the latest issue. On the site, you can also register for Impressions, our company newsletter, where you can learn more about the exciting things going on behind the scenes at Sappi.


To find out more about What’s Next or to request the latest issue, visit the new website on . You can also check out Sappi’s website at, or follow Sappi on Facebook, Twitter and LinkedIn.




About Sappi
Sappi Fine Paper Europe is the leading European producer of coated fine paper used in premium magazines, catalogues, books and high-end print advertising. Headquartered in Brussels, Belgium, Sappi Fine Paper Europe is recognised for innovation and quality. Its graphic paper brands include Magno, Quatro, Royal, Galerie and GalerieArt ranges. Algro, Fusion, Leine and Parade are the brands for speciality labelling, topliner, packaging papers and boards. Top and Jaz are the paper brands for digital printing. Sappi papers are produced in mills accredited with ISO 9001 and ISO 14001 certification and EMAS registration for all our mills in the EU. SFPE’s mills hold chain-of-custody certification under the Forest Stewardship Council (FSC) and/or the Programme for the Endorsement of Forest Certification (PEFC) schemes. Sappi Fine Paper Europe is a division of Sappi Limited (NYSE, JSE), a global company headquartered in Johannesburg, South Africa, with over 17,000 employees and manufacturing operations on four continents in 9 countries, sales offices in 50 countries, and customers in over 100 countries around the world. Learn more about Sappi at