Harnessing Gen Z’s passion for sustainability at Maastricht Mill

Sustainability is a key focus across Sappi, but at Maastricht Mill in The Netherlands, the team has gone one step further. Maastricht is sponsoring six young people who have officially become the mill’s Sustainability Ambassadors. 

Once COVID-19 restrictions are lifted, the Ambassadors are meant to visit various developing countries with Dutch sustainability charity, Global Exploration. In the meantime, they’re helping to raise awareness of Maastricht mill’s sustainability projects and achievements. 

“We selected six projects that have enhanced the mill’s sustainability”, explains John Donners, the Training, Communications & Facilities Manager. “After conducting research, the Ambassadors created posters that touted the awesome results of each project in ways that everyone could understand and get excited about.”  

Like any good member of Gen Z, the Ambassadors shared their posters and experiences on their social media channels from Facebook and Instagram to LinkedIn. The constant stream of posts is helping to expose their classmates and other Gen Z’ers to innovative Sappi sustainability projects they likely wouldn’t have encountered otherwise.

Tags
Supporting communities

Related stories

Our sustainability targets for a thriving world

We’re unlocking the power of trees to make every day more sustainable – for the customers we serve, the communities where we operate and the planet we all call home.

The road to decarbonisation runs through Europe

The EU and its Member States are leading the world towards the sustainable, low-carbon future agreed in the Paris Climate Accord and recently affirmed in the European Green Deal.

Championing Sappi to a low-carbon future as a trainee in Germany

Our goal is to be a great place to work where all people are inspired in their role and empowered to grow to their full potential. Our world-class trainee programme is designed to do just that, setting young people up for success in the jobs of tomorrow — not just today.  

From apprentice to energy scout in Germany

At all our mills worldwide, we’re on a continuous journey to reduce waste and maximise material and resource use. These ‘eco-effective’ operations are essential to accelerate the transition to the biobased, circular economy our planet demands.  

Doing more with less at Kirkniemi Mill

Resource efficiency is key in all operations at Kirkniemi Mill. We make more efficient use of resources throughout the life cycle of our products, starting with product development.

Stockstadt Mill received its 4th Gold Safety Award

Congratulations to Stockstadt Mill, which has received its fourth Gold Safety Award. In 2019, the mill achieved one million man-hours worked without a reportable accident!  
Back to top
Resources
Legal notices Privacy Policy California Transparency in Supply Chains Act Canada Forced and Child Labour Report 2024