Understanding how to approach this young market involves tracking trends, behavior patterns and digital media, preferences, misconceptions, and best practices — and to speak to the audience in a “voice” that excites and motivates.
Sappi has prepared this informative guide for higher education marketing professionals. It brings life to industry statistics, demonstrates unique case studies, explains little-known myths and facts of marketing, and includes a 5-page pullout filled with “cross channel” marketing tips.
