How two pioneers push label design further with Parade Label WS
When Steinemann DPE, Swiss leading producer of high-end digital print embellishment machines and part of the KURZ Group, set out to showcase the full power of their technology, they needed more than a label paper. They needed a partner worthy of the stage.
Their mission: create a label that would reveal the brilliance, precision, and visible magic their DM-MAXLINER 2D can achieve when pairing with DIGITAL METAL® by KURZ. The label had to respond beautifully to the digital embellishment and run seamlessly at high production speeds. And above all, it had to maintain absolute consistency so Steinemann DPE’s customers worldwide could rely on predictable, premium results at scale.
They searched widely. They set the bar high. And then they found the paper that met – and elevated – their vision: Sappi’s Parade Label WS label paper.
Once the perfect match was made, the results spoke for themselves. Confident in the synergy between their technology and the paper’s capabilities, the KURZ Group released a social-media showcase video capturing the “vibrant shine, fine detail and consistent results” produced on the Parade Label WS surface.
“Working with such premium materials made all the difference – a great example of creativity and craftsmanship in action,” the team commented on their LinkedIn post, celebrating how the paper amplified their machine’s craftsmanship and turned performance into artistry. The label was not just a test – it became a showcase piece demonstrating exactly what their technology can achieve.
Creativity that builds brands: Jungdruck brings multi-layer storytelling to life
In Germany, printing company Jungdruck was pursuing a different kind of challenge: transforming beverage labels into layered storytelling moments. Working with Sappi, they developed multi-layer labels that included bold branding elements, hidden recipes such as beer BBQ sauce instructions, and dynamic design features – all supported by the print quality, runnability, and surface excellence of Parade Label WS.
The paper’s premium coating and high-quality surface enabled sharp graphics and standout shelf appeal. Its reliable converting performance ensured flawless production, and its sustainability credentials made it a natural choice for brands wanting both beauty and responsibility.
A label paper built for heroes – printers, converters and creators
Behind these successes lies what makes Parade Label WS a trusted choice for innovators:
Premium quality for standout labels
- High surface uniformity for sharp imagery, outstanding finishing, seamless printing, excellent runnability and dependable consistency.
Sustainability that’s proven and certified
- Woodfibre-based materials from responsibly managed forests, supported by industry-recognized certifications and sustainability awards.
Short delivery times, wherever you are
- Centrally produced in Europe with global availability, fast delivery options, and a worldwide network of logistical and technical support.
A reliable long-term partner
- Sappi continues to invest in label-paper infrastructure and technical service teams, ensuring stable supply and expert assistance.
A unified brand story from label to packaging
Sappi is currently developing a new promotional concept that brings together a beer bottle dressed in Parade Label WS with a premium shipping box made using Fusion Topliner. The goal is to demonstrate how label papers and packaging papers can work in harmony to create a coherent, high-impact brand experience. The inside of the box features beautifully printed graphics, turning unboxing into a moment of discovery and showing how paper surfaces can elevate brand storytelling from the very first touchpoint.
By combining an eye-catching label with a striking, fully printed box, the concept highlights how consistency across packaging and labelling can strengthen brand identity. It is designed to inspire brand owners, printers and converters to think holistically – seeing label paper, packaging substrates and print finishing not as separate elements, but as an integrated toolkit for crafting a unified and memorable brand presence. With Parade Label WS and Fusion Topliner, Sappi aims to show what’s possible when premium materials, outstanding print performance and thoughtful design come together.