AdoptUgly is an event and campaign that humorously compares "ugly" dogs to some "ugly" fashion choices in the viewer.
It's a lighthearted event that will take place in OKC in May, complete with over 250 adoptable dogs, food trucks, and a photo booth for attendees. Adopters will receive an "Ugly Little Kit", which includes shampoo, a toy, a brush, and vet information for their new pup. AdoptUgly is devoted to giving an ugly pup a beautiful chance.