He started the business in 1988 following a brief stint at Ligature (educational publishing) in Boston where he developed an appreciation for open collaboration. Prior to this, he studied philosophy and psychology at Boston University and film/video/motion graphics at The School of the Museum of Fine Arts, Boston. Hollant has lectured and conducted workshops on brand-building for socially conscious organizations, ethics, business models, and design for good. He and his team have earned numerous design and strategy awards, and Hollant has been featured in Business Weekly, honored as one of 20 "People to Watch" by Graphic Design, U.S.A. and selected as one of the top 11 generous designers by Fast Company. Hollant is a recipent of the Connecticut Youth Service Leadership Award. He is a past president of AIGA Connecticut and the vice-chair/development director of Compass Youth Collaborative.