Previously, he spent seven years at global innovation firm IDEO before being hired as the first human-centered designer at the Chicago Transit Authority. Since founding Greater Good, he has worked across complex social issues such as criminal justice, civic engagement, public education, public health and youth development. Greater Good Studio was awarded the TED Prize City 2.0 (2012) and recognized in the Public Interest Design 100 list (2013). The studio’s work was featured in LEAP Dialogues: Career Pathways in Design for Social Innovation (published 2016) and Public Interest Design Practice Guidebook (published 2015). He is a frequent speaker and workshop facilitator. He presented on the topic of design and power at SXSW 2018 and the Service Design Global Conference 2017. George holds the position of Adjunct Full Professor at The School of the Art Institute of Chicago.