Bfriend is a not-for-profit corporation developed by design company Brainforest, a creative collective that has strong beliefs about giving back to the community, as well as supporting the environment and the art education of children in their community.
Brainforest has devised Creative Pitch, a project within Bfreind that collects left-over, unused and unwanted art supplies and makes team available, free of charge, to art programs serving poor students within the community.
Brainforest has created a kit that contains all the information needed to start a Creative Pitch program in other communities, making it repeatable and sustainable wherever it is used.
The campaign has allowed Bfriend to increase the number of donor participants by providing completed kits that get a new Creative Pitch up and running quickly.