Get the most out of every marketing dollar
Explore Sappi research-based, market-proven insights to help you craft packaging and marketing materials that deliver the measurable results you need to succeed.
Watch our free webinars to get highlights from all of our thought leadership resources.
ACT NOW! With More Marketing Power
Get an updated look at the trends, technologies and tactics helping marketers maximize direct mail performance in today’s customer journey.
A welcome break from the screen
Learn how direct mail is evolving alongside digital channels to help brands build trust, enhance engagement, and create more meaningful customer connections.
Direct Mail Formats that get results
Discover how effective direct mail formats are helping brands capture attention, drive response, and deliver results in an increasingly competitive landscape.
5 Key Trends In Fashion Marketing
Discover how fashion’s latest marketing evolution is shaping the way brands stay relevant, build trust, and create meaningful connections in a rapidly changing world.
The Power of Haptics in Direct Mail
Explore how the tactile engagement of physical mail still makes a powerful impact and leaves a lasting impression.
Take your print marketing to 11
Print has the power to break through the clutter, build trust and connect in meaningful ways. Eleven ways, in fact.
Touch speaks louder than words
How a package feels can impact whether customers buy it. Learn to create packaging that sells as well as it feels.
It’s all in the technique
Creating standout packaging and print communications can be as simple as using paper techniques that encourage touch.
Create it with feeling
Find out why the things we touch matter more to us, and why we trust the printed word more than the pixelated one.
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