Five publications to help marketers make the most of a uniquely adaptable, sustainable and effective medium – and one that offers consumers a deeper, more human engagement with brands.
Let’s Talk About Print
In a world where digital dominates the conversation, it’s time to reframe the role of print. Let’s Talk About Print is Sappi’s practical, insight-led guide designed to help marketers, brands and print professionals confidently demonstrate print’s value in today’s media mix. Built around real customer challenges—from ROI and sustainability to cost and digital competition—the guide equips you with compelling data, proven arguments and conversation starters to help shift perceptions and unlock new opportunities. It shows how print not only complements digital but enhances it, delivering stronger engagement, greater trust and measurable business impact. Whether you’re defending a budget, building a campaign, or opening new conversations with customers, Let’s Talk About Print gives you the tools to turn hesitation into confidence—and ideas into action
11 Ways to Get More from Your Marketing Today
The Marketer’s Guide to Marketing in Print is an insight-filled 40-page guide to help today’s brands get the best for their marketing buck. Here’s the proof that print can deliver for your marketing today.
A Glimpse into the Future of Marketing (And the Surprising Role of Print)
From marketing ROI to the crucial importance of trust and sustainability, the Sappi/Kantar Marketing Survey 2021 reveals the key trends, insights and strategies marketers need to master over the coming 12 months.
Lift Off
Why print + digital = marketing results. Or, 24 pages that will reinvent your marketing – and revolutionise your view of what print combined with digital can do for your brand.
Reach Out and Touch
The joy of the physical in the digital age – and what makes print a medium that connects with consumers in ways that other media can’t match.