Packaging is entering a more demanding era. With PPWR moving into application from 12 August 2026, and with cost, performance and recyclability under growing scrutiny, competitiveness increasingly depends on solutions that deliver circularity, compliance and commercial viability at scale. At Interpack 2026, Sappi will show how paper-based innovation can help turn ambition into implementation – a conversation we are bringing to the show this year.
Under the theme “Future Proof Packaging Papers,” we will present a broad portfolio of recyclable, mono-material paper solutions designed to support the next phase of market change.
Packaging customers are under growing pressure to balance performance, compliance and cost in an increasingly demanding market
Flavio Froehli, VP Sales & Marketing at Sappi
“What matters now is not just innovation itself, but innovation that works reliably at scale and helps customers anticipate regulatory and commercial change with confidence.”
At the heart of our presence will be flexible packaging papers from the Seal, Guard and Guard Pro ranges, including Guard Pro OHS and the new Guard Pro OMH for demanding applications such as chocolate, tea, soluble drinks, seasonings and more. These papers are designed to combine the barrier properties the market needs with the consistency, printability and conversion performance it expects. In other words, they are built not only to support sustainability targets, but to perform in real packaging environments.
More broadly, one of the clearest trends in the industry is that regulation is no longer only driving compliance; it is also accelerating innovation and reshaping material economics. Companies are being pushed to think earlier about recyclability, design, substrate choice and the practical realities of recovery. Those that plan ahead will be better placed than those that react too late. For brand owners and converters alike, that makes the choice of material partner more strategic than ever.
That is why Sappi’s value at Interpack goes beyond the paper itself. Our teams work closely with converters and brand owners on machine runnability, barrier validation, printability, food-contact requirements and the transition from plastic to paper-based structures. This kind of collaboration helps reduce technical and commercial risk, shorten development time and support smoother implementation at scale — a real advantage at a time when many businesses are understandably cautious about change.
Visitors will also be able to see how this thinking extends across the wider packaging value chain, from Fusion liner and Algro paperboard to Parade Label wet glue label papers. The common denominator is practical value: materials that protect, optimise processing, strengthen shelf impact and support consistent brand presentation across touchpoints.
There’s no substitute for meeting face to face. So if you’re planning to visit Interpack, make sure you schedule an appointment with your Sappi customer contact person and come and see us at Hall 8a, Booth B35. And while you’re there, don’t forget to get Arboro, the Sappi board game.
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