Why today’s smartest brands and businesses are spending money on print in a digital world – and getting the best from both
Sappi has produced a new, research-backed guide for printers that shows how they can revitalise their print customer conversations. Let’s Talk About Print provides printers with the convincing facts, stats and arguments they need to show that print can compete with digital on marketing performance, ROI and more.
Did you know that combining print and digital marketing channels can give a 25% increase in return on investment (ROI)?
Did you know integrating print and digital advertisements can improve marketing efforts by no less than 400%? And did you know that marketers who appreciate facts like these are actually in the majority?
For printers, the problem arises when so many of their regular or prospective customers still don’t fully appreciate what’s commercially good for them when it comes to making the most of print in a digital world.
Which is exactly what Sappi’s new, research-backed Let’s Talk About Print guide is here to change.
Because more than half of marketers in Europe already employ print to work hand-in-hand with their digital advertising.
Too many print customers today are sceptical about sticking with print because, they rightly say, "Everyone else is using digital". Armed with the new Sappi guide, solution-focused printers will have the tools they need to move that conversation on – to the ways in which the smartest brands are using digital in tandem with print.
And they will be able to highlight the areas where print outperforms digital – key drivers of consumer actions and loyalty including information retention, time spent engaging with content, credibility and trust.
As well as providing precisely the up-to-date facts, stats, case studies and easy-to-follow arguments that can turn the print-digital conversation on its head, the new Sappi guide also addresses further key challenges faced by printer sales departments today – from ROI and cutting down trees to cost.
Meanwhile, thanks to pages packed with impactful, informative infographics and condensed, fact-filled customer conversation starters, all of this information is as instantly usable as it is carefully researched and in-depth.
Printed on Magno Web using digital inkjet technology, Let’s Talk About Print gives print business sales team the key points they need to make, the key stats and facts they can share – and the key next steps to take.
Think of this new, free Sappi guide as a handbook for getting the printer-customer conversation back on track – by giving print business sales teams the tools they need to really talk about print.
Ready to receive your free copy or copies? Just head here now.
Continue the conversation:
Related articles
Here is how printers can convince customers that print can deliver on ROI
Let’s Talk About Print is the new guide from Sappi that gives printers the tools to turn customer conversations on their head.
The Art of the Book: 75 Years of Thames & Hudson
Marking its 75th anniversary, Thames & Hudson’s The Art of the Book demonstrates how paper, print quality and design remain central to illustrated publishing.
How Magno Web performs on quality, performance and sustainability – backed by real-world data
What do the latest test results say about choosing the best paper for your next important print job?