Printed on Sappi’s premium McCoy paper, The Marketing of Fashion explores how current marketing trends like micro-influencers, sustainability, omni-channel shopping, mass customization, and premium brand experiences are used by leading brands to set themselves apart.
This guide showcases how print remains a vital part of the marketing mix, with examples of special effects that evoke the tactile side of fashion and demonstrate ways that luxury marketers can stand out by using print in a digitally fatigued world. Jaw-dropping techniques demonstrate how specialty coatings like leather scent, rubberized, glow-in-the-dark, embossed and flocking (just to name a few) have the power to bring a piece to life.
