BOSTON – Sappi Fine Paper North America today announced the release of the third and latest installment of its popular online video series, Off Register. The newest episode, "Fanatny Rod", pokes fun at the less-than-truthful excuses printers often give clients when their jobs go awry. Off Register uses real-life experiences on press that everyone involved in the print process can relate to or find humor in. View "Fanatny Rod" at www.youtube.com/user/OffRegister
Like all the videos in the Off Register series, "Fantany Rod" is based on an actual story from an industry printer. "Everyone can relate to these videos, whether a printer, designer, or sales person. The stories aren't only funny-they're true!" says Patti Groh, Director, Marketing Communications, Sappi Fine Paper North America. "The campaign has been a huge success with our target audience. We've clocked nearly 60,000 hits since our launch in December 2010."
Sappi's Off Register not only shares hilarious stories of printing, it also invites the public to share in the fun. The series celebrates the quirks of the printing process, the personalities everyone in the process must contend with, and the desire to produce good work despite uncontrollable variables. And, at the end of each video, Sappi invites printers to share their own 'war stories' for future episodes. Stories can also be submitted here firstname.lastname@example.org.
The next video release in the Off Register series, "Cruelty-Free Printing" features a designer who is spending a little too much time worrying about lunch rather than the problem with her print job. This episode is scheduled to launch in June.
For more information about Sappi or Off Register, please visit www.sappi.com/na
About Sappi Fine Paper North America
Sappi Fine Paper North America is a preeminent North American producer of coated fine paper used in premium magazines, catalogues, books and high-end print advertising. Headquartered in Boston, Massachusetts, Sappi Fine Paper North America is known for innovation and quality. Its brand names, including McCoy, Opus, Somerset and Flo, are some of the industry's most widely recognized and specified. Sappi's mills in North America are triple chain of custody certified to the Forest Stewardship Council (FSC), Sustainable Forestry Initiative® (SFI), and Programme for the Endorsement of Forest Certification (PEFC). Over 80 percent of the energy used by Sappi's North American mills comes from renewable resources, resulting in one of the lowest carbon footprints of any major North American coated paper supplier. Sappi Fine Paper North America is a division of Sappi Limited (NYSE and JSE), a global company headquartered in Johannesburg, South Africa, with manufacturing operations on four continents in 10 countries, sales offices in over 40 countries, and customers in over 100 countries around the world. For more information about Sappi Fine Paper North America, visit: www.sappi.com/na.
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