Dare to make a difference - 13 May 2011

Sappi Fine Paper Europe launches the 12th edition of the Ideas that Matter Graphic Competition and challenges you to project your passion through paper.


Sappi, the leading producer of coated fine paper has entered a second decade of its renowned and impactful design competition – Ideas that Matter – by giving entrants enhanced opportunities to submit their work throughout the year, and revamping the competition’s presence online. Unlike many other competitions, the emphasis is on the realisation of design projects, and bringing theory to life to generate awareness of well known, and less well known issues in the broad categories of Environment, Culture, Education, Healthcare, Human Rights and Society. The strong partnership approach between designers, non-profit organisations and Sappi that has been established over the last ten years of the initiative has proved to make a difference, helping people and doing our planet some good.


Do you want to make a difference and see your work have impact?

At the launch, Eric van den Bruel, Business Development & Marketing Director, Sappi Europe, said: “We really feel that the use of paper in communicating some of the challenges facing today’s society can be inspiring, moving people to act, and thereby creating and prompting change. We’re very proud that our initiative has succeeded in making an impact on society and look forward to supporting the initiative into the next decade and beyond. As Mervyn Kurlansky, previous judge of the competition said, ‘It’s gratifying to have been a witness to the inspiration work for social good.’ “


The competition is targeted at both design students (individuals or groups) and creative professionals who want to use their skills to make a difference. It is a great opportunity which puts the emphasis on translating theory into reality. Using paper means that a project becomes tangible, encouraging and facilitating designers at all levels to translate their passion into real projects. Online registration is necessary to participate in this year’s competition;




Additional Information about the Ideas that Matter Competition


A brand new and exciting website has been launched, where all details about the competition, including rules and the online entry form, can be found:

Sappi has doubled the chances of selection for its great prizes by providing entrants with 2 opportunities to enter throughout the year.

Period 1    
01 May 2011 - 31 October 2011​
​Announcement of Winners
1 student, 1 professional selected by the jury + 2 winning entries submitted to public voting​
1st Week December​

Period 2​    
01 November 2011 - 30 April 2012​
​Announcement of Winners 1 student, 1 professional selected by the jury + 2 winning entries submitted to public voting​    
1st Week June 2012​

If your project wins, you will be awarded:

  • A grant of a maximum of €10000 for compensation of provide costs to implement projects
  • Sponsoring of paper up to a maximum of 5000 kg
  • The rest of the costs should be covered by other sponsors
  • An Ideas that Matter certificate
  • PR coverage for you, your school / company and the non-profit organisation
  • Advice from a Sappi specialist regarding the best grades of paper to use to support your innovative ideas
  • Exposure on the Ideas that Matter website

Inspiration:  The Sappi 10 year book  celebrating entries to the competition spanning the last decade is available for view on the competition website or can be ordered free of charge through our website: http://www.sappi-ideasthatmatter.eu/#!inspiration

Sappi will be providing updates throughout the competition; make sure you visit us on




Mervyn Kurlansky:  Graphic Designer and Writer, Ideas that Matter judge editions 1-9, 2000 and 2008;


Sappi Fine Paper Europe is the leading European producer of coated fine paper used in premium magazines, catalogues, books and high-end print advertising. Headquartered in Brussels, Belgium, Sappi Fine Paper Europe is recognised for innovation and quality. Its brands include Galerie, Royal, Magno, Tempo, Quatro, Era, Furioso, HannoArt, Mega, Allegro, EuroArt Plus, EuroBulk, as well as Cento and Tauro for the uncoated graphic papers. Algro, Leine and Parade are the brands for speciality labelling and packaging papers and boards. Top and Jaz are the paper brands for digital printing.

Sappi papers are produced in mills accredited with ISO 9001 and ISO 14001 certification and EMAS registration for all our mills in the EU. SFPE’s mills hold chain-of-custody certification under the Forest Stewardship Council (FSC) and/or the Programme for the Endorsement of Forest Certification (PEFC) schemes.

Sappi Fine Paper Europe is a division of Sappi Limited (NYSE, JSE), a global company headquartered in Johannesburg, South Africa, with over 17,000 employees and manufacturing operations on four continents in 9 countries, sales offices in 50 countries, and customers in over 100 countries around the world.



For further information or visuals, please visit www.sappi.com or contact:

Sophie de Guignard
Marketing Initiatives Team Leader
Tel: +32 2 676 97 35
Mobile: +33 6 0725 1414

Elsa Mouillé
Press & Media Relations Coordinator
Tel: +32 2 676 97 25
Mobile: +32 479 588 009