Morehead’s commitment to diversity and inclusion, embodied by their tagline of “Science for All”, has a strategic goal of reaching more Latinx and Spanish speaking audiences, an underrepresented population in STEM. To support this mission Morehead plans to host a family-focused bilingual astronomy event and campaign in partnership with Latinx organizations in North Carolina’s Research Triangle area. To continue the engagement beyond the event, families will take home with them an activity kit. And, to support this initiative mailers, posters, flyers, signage and banners, t-shirts, stickers and kit will be part of their ongoing strategy.