It’s very much a mixed picture for print magazines during the coronavirus pandemic. While some titles are finding new readers looking for a bit of escapism, others have chosen to remove themselves from the shelves.
But, have some magazines been too hasty to hit pause on publication, allowing other titles to capitalise on readers’ appetites for content during lockdown?
Before we get into why some print magazines have taken the decision to wait until things have returned to some kind of normality, it’s important to stress that no publication will have made the choice lightly.
The relationship between magazine and reader is often a dear and personal one. People tend to pick up a magazine as a way of relaxing, be it on the sofa or on a sunbed somewhere hot. Magazines are both great company and a great comfort to many of us, which might prompt us to subscribe for a regular source of joy and entertainment.