Trends for Spring/Summer 2020


Where previously having a mobile phone was a status symbol, now not having one is a signal of freedom and luxury. The world continues to make machines, apps, and shortcuts to take over mundane tasks and allow us to have time to connect and relax. The elevate trend is an oasis away from the hustle and demands of everyday life. Ceramics, baked earth, and terracotta form the basis of the seasonal color palette. The mood is relaxed, and the tone is more casual and conversational.


The marriage of technology and everyday life to create immersive experiences that extend what is known as sensory and real-life perception. Virtual reality will become an actual reality. Times Square will be intertwined with the town square. And our reality will be hacked, modified and expanded. Bio will combine with technology marrying architecture and ecology. Recycled and upcycled materials will also become more important looking forward.


In a world that is moving ever faster, the disillusionment of the social fabric through social media makes people yearn for real, honest experiences. Awaken borrows design, color, and inspiration from around the world. Traditions and designs of societies around the world, including our own will inform and inspire designs that borrow the best ideas and reformulate them into a global collective design aesthetic. 

Textures, trends, and colors for Spring/Summer 2019.

Textures, trends, and colors for Fall/Winter 2019/20.