Design

How many times have you crumpled up a piece of paper in frustration and tossed it in the trash? Each time you’ve done that, the paper—as you are crumpling it—is acting in a way that is surprisingly consistent with all the other sheets you’ve tossed. Who knew?

Whether the project is an annual report, product design, packaging, Web site, interactive product, marketing brochure, corporate identity program or environmental graphics, companies can save time and misunderstanding by putting together a design brief before interviewing prospective design firms.

Aside from delivering mail through rain, sleet or snow, the United States Postal Service (USPS) has released some amazingly beautiful—and sticky—mini works of art over the years.

There is nothing more inspiring than a happy marriage. In celebration, I’m sharing an effective marriage of technology and ink on paper, one that I really like.

W.A. Dwiggins was among the most influential and innovative designers of the 20th century. He was believed to have coined the term 'graphic designer' in 1922. He designed for S.D Warren, now Sappi, for decades including several issues of the Warren Standard.

Sun Chemical used coated paper to turn a specialty card packet into a successful sales enablement tool.

As Sappi’s education and training lead, I find that clients, customers and audiences are more receptive to ideas and concepts when I present using physical materials. It turns out I’m not the only one who relies on printed examples to sell ideas or products.

The American Flag is so recognizable that you know it immediately and might even think of it whenever you see the color-combination red, white and blue. But, what you might not know is that designer, Kit Hinrichs, principal of Studio Hinrichs, owns one of the largest collections of American Flag Art in the world.

Early this year I received a unique birthday gift, a subscription to Stackmagazines.com—a monthly delivery of my choosing which contains a copy of one of the world’s best independent magazines.

The French say, “il faut reculer pour mieux advancer”—we go backwards in order to jump further.