We have matured our approach to corporate citizenship to include both corporate social responsibility (CSR) as well as corporate shared value (CSV). The importance of this step lies in the fact that it recognises that our support for society is integral to the way we do business, and not something which stands separate. Shared value involves developing profitable business strategies that deliver tangible social benefits. In other words, identifying societal challenges within a company’s sphere of operation and finding ways of addressing these for the mutual benefit of communities and the company. We take a very active approach to CSV both regionally and globally, driving key initiatives in support of our three primary stakeholder groups—employees, customers and the local communities in which we operate.
Projects are aligned with and support business priorities and needs, and are developed with input from key stakeholder groups. While each region has its own programmes, these conform to common themes which are aligned with our business needs and priorities and which include education, local community support, the environment and health and welfare. We encourage employees to participate in outreach and community projects.
Our support is focused on the communities where we have an impact. Our preference is for multi-year programmes which create sustained impact in our communities. We have prioritised community support projects with a particular focus on education, environment, health and welfare.
The bulk of our spend is allocated to the Southern African region, where the developmental needs are greater than in the other regions where we operate.